Every athletic director hits the same fork in the road eventually: order from the stock catalog again, or finally build something that actually looks like your program. At MRG Hauff, we field that question constantly from schools and clubs across South Dakota, North Dakota, Minnesota, Iowa, and Nebraska, and Prolook is one of the first brands we point people toward — not because it's the flashiest name in the room, but because it solves the specific problems coaches and equipment managers actually run into.
Here's what that looks like in practice, and why programs across the Upper Midwest keep coming back to it.
Fabric That Holds Up Past Week Three
A uniform that looks sharp in August and sags by October isn't doing anyone any favors. Prolook builds its gear around fabrics like MTX Mesh and LTE Fit, both engineered to pull moisture off the skin instead of letting it sit against the fabric — which matters a lot more in a September doubleheader than it does in a catalog photo.
The construction backs that up. Four-way stretch panels move with a pitcher's wind-up or a defender closing on a drive instead of fighting against it. Extended jersey lengths keep a tuck in place through a full game. Mesh ventilation is placed where athletes actually overheat, not scattered around for visual effect. None of this is unique to Prolook on its own, but the combination — paired with the sublimation process below — is where it separates itself from a lot of stock options.
Sublimation, Not Screen Printing
This is the part that trips people up if they haven't shopped custom uniforms before: sublimation and screen printing are not the same process, and the difference shows up two seasons later.
Screen printing lays ink on top of the fabric. Sublimation turns the design into gas and fuses it directly into the fibers, so the graphic is the fabric rather than a layer sitting on it. Practically, that means no cracking, no peeling, no fading logo after a summer of wash cycles — colors stay as sharp in year three as they were on day one.
It also means the design isn't limited to a logo and a number. Full sublimation opens up the entire uniform: sleeve patterns, side panels, reversible builds, tackle-twill lettering for teams that want that traditional stitched look layered on top of a modern cut. If you can draw it, there's a decent chance it can be produced. Prolook's PRO-AI tool has also made the early design stage faster — coaches can bring in a rough concept or an AI-generated mockup and get it turned into a production-ready proof without waiting weeks for a designer to get to it.
No Cutoff Dates, No "That Style's Retired" Problem
Most uniform brands like Nike, Under Armour and Adidas, work on an annual release cycle, which means that in year 2 or 3, matching fill ins become impossible. Additionally, minimum orders can be as high as 6 pieces, which is a big issue when a player transfers in mid-season or a jersey gets torn in a collision and you need a replacement that actually matches. Prolook doesn't retire designs. Once your team's uniform is built, it stays on file — order two more jerseys for new players three years from now and they'll match the rest of the roster exactly, stitch for stitch.
Turnaround is the other piece that matters when budgets and deadlines don't line up. Quick-turn sublimated styles can move from order to delivery in as little as two to three weeks, which gives programs breathing room to order later in the year instead of scrambling every June to beat a catalog deadline.
A Warranty That's Actually Worth Something
Prolook backs its construction with a limited lifetime manufacturing warranty — if stitching or fabric construction fails due to a defect, it's covered. For an athletic department stretching a uniform budget across three or four seasons, that's not a small detail. It's the difference between treating uniforms as a recurring expense and treating them as a one-time investment that keeps paying off.
Getting Your Team Set Up Through MRG Hauff
MRG Hauff is the regional home of five brands with deep roots in this territory — Daubys, Dakota Sports, Hauff Sports, Dakota Lettering and MRG Sports & Promo — and we're a top Prolook dealer in the country for programs across the Dakotas, Nebraska, Iowa, and Minnesota. Whether you're an AD in Sioux Falls, a club director in Fargo, a coach in Omaha, or a booster club treasurer in Des Moines, the process looks the same: we build your roster, walk your design through proofing until it's right, and get finished gear delivered to your school or facility.
You can start a design yourself through our uniform builder, which lets you work directly in Prolook's templates, or reach out through our Contact Us page and a rep will walk you through it. If you want to see the Prolook lineup in action first, a few current styles worth a look are the SFN Lite sublimated basketball jersey, the quick-turn reversible basketball jersey, and the quick-turn baseball two-button jersey.
We work with programs throughout Sioux Falls, Rapid City, Aberdeen, and Brookings in South Dakota; Fargo, Bismarck, and Grand Forks in North Dakota; Omaha, Lincoln, and Kearney in Nebraska; and Des Moines, Council Bluffs and Cedar Rapids in Iowa. If your program is somewhere on that map and it's time to talk uniforms, we're an easy call or visit away — including in person at our Omaha, NE and Sioux Falls, SD locations.
Frequently Asked Questions
Is Prolook better than screen-printed team uniforms? For anything expected to last multiple seasons, generally yes. Sublimated Prolook graphics are fused into the fabric and won't crack or peel the way screen-printed ink can after repeated washing, and the design options go well beyond what screen printing can produce.
How long does a custom Prolook uniform order take? Quick-turn sublimated styles typically run two to three weeks from approved proof to delivery. More detailed builds can take a little longer — MRG Hauff will confirm an exact timeline once your design and order size are locked in.
Can I reorder a jersey years after the original team order? Yes. Prolook doesn't retire designs, so a replacement jersey ordered for a new player will match the original uniform exactly, even if the first order was placed several seasons earlier.
Does Prolook offer a warranty? Prolook backs its uniforms with a limited lifetime manufacturing warranty covering construction defects in stitching and fabric, which helps offset the cost over the life of the gear.
Which states does MRG Hauff serve for custom uniforms? MRG Hauff outfits schools, clubs, and athletic programs across South Dakota, North Dakota, Minnesota, Iowa, and Nebraska, with physical locations in Sioux Falls, SD and Omaha, NE.
How do I start designing a custom uniform with MRG Hauff? Start in the online uniform builder to explore Prolook, Adidas, and Under Armour options, or contact a rep directly through the Contact Us page to talk through your team's needs first.